About Us
At Amana Partners, we understand the unique challenges that ambitious companies face when seeking finance solutions to support their growth. Our mission is to empower CEOs, founders, and boards by providing tailored financial expertise that aligns with their specific needs and scales alongside their ambitions.
Our Services
Start Your Journey with Confidence
Whether you are seeking expert financial guidance or strategic solutions, Amana Partners is here to support your goals. Contact us today and take the first step towards a stronger financial future.
Our Values
At Amana Partners, integrity, transparency, and client-first thinking are at the heart of everything we do. We build lasting relationships through trust, expertise, and a commitment to financial excellence.
Passion
We care deeply about what our Founders, CEOs, and Boards are trying to achieve. We share the passion for the growth and success of your business, and we are committed to being true partners in that journey, with a relentless drive to help you succeed.
Hustle
We move fast and adapt quickly to meet the ever-evolving needs of our clients. Whether it’s problem-solving on the fly, going the extra mile to exceed expectations, or handling high-stakes challenges, we are not afraid to put in the work and get things done, even when the going gets tough.
Integrity
We do what is right, not what is easy. Our commitment to honesty, transparency, and ethical conduct drives every decision and interaction we have. We build trust with our clients by holding ourselves accountable and delivering on our promises, no matter the circumstances.
Expertise
We bring deep, technical knowledge backed by years of experience. We offer more than just advice — we deliver solutions grounded in expertise, offering insights that help businesses grow, adapt, and thrive in today’s competitive landscape. Our professional skillset is continually sharpened to stay at the forefront of industry trends and best practices.
Join the Partnership
We Want to Hear From You!
– Are you a Big 4 trained Finance professional with strong industry experience?
– Would you thrive in a dynamic and diverse portfolio role?
– Are you looking for the flexibility to work globally, while being part of a community of like-minded professionals?
If so, we would love to connect with you! Send us your CV and let’s discuss how we can collaborate and grow together.
Frequently Asked Questions
How do I get started?
Ready to learn more?
Here is how you can get in touch:
1. Fill in your Contact details. Simply complete the form, and we will get back to you shortly.
2. Arrange a Discovery meeting. Let’s schedule a meeting to get to know each other and explore how we can help. We will discuss your needs, goals, and how we can support your business.
3. Follow-up with our insights after our meeting, we will follow up with thoughts on any questions you have raised, along with initial recommendations.
4. Detailed scope & fee estimate. Based on our discussion, we will provide a clear scope of work, outline the deliverables, and offer a transparent fee estimate for your review.
5. We are here for you, now and in the future. Whether you need immediate support or want to plan for the future, we are here as your trusted partner, ready to assist whenever you need us.
What is your pricing structure?
At Amana Partners, we believe in transparency and predictability when it comes to pricing.
Here is how we structure our fees: – Monthly Retainer for ongoing services, our Finance Teams & CFOs typically operate on a fixed-fee.
1) Monthly Retainer.
This approach allows us to:
● Define the Scope: We agree on a clear scope of services, outlining everything we will deliver each month.
● Set KPIs: We establish measurable KPIs that ensure we are continuously aligned with your business goals and delivering value.
● Team Structure: We design the optimal team structure to support your business needs, ensuring efficiency and expertise. By using a fixed monthly fee, your costs are predictable and transparent, which helps with budgeting and planning.
2) A Budget-Friendly Approach
We understand that each business has its own budget constraints, and we work with you to operate within your financial parameters.
Our goal is to build a long-term partnership, delivering ongoing value for money while meeting your needs.
3) Project-Based Pricing
More bespoke or one-off projects are charged on a fixed-fee or day-rate basis depending on the nature of the work. We can quickly scope out the project and provide a clear pricing estimate tailored to your requirements.
How to switch from your current accountant/advisor/software
Here’s how we manage the transition:
1. Create a timeline and project plan. We will develop a clear, step-by-step project plan to ensure a smooth transition. This will include timelines, key milestones, and clear action points for both parties.
2. Data transfer from your previous accountant. Your previous accountant has a professional obligation to provide all necessary data and information to us. We will work directly with them to ensure that your financial data is transferred securely and efficiently, minimizing disruption.
3. Software transition options:
Keep your current software:
If you are happy with your current accounting software (e.g., Sage, QuickBooks, SAP), you can continue using it. We will help integrate and streamline your existing systems with our services where needed.
Switch to Xero:
If you prefer to switch to Xero, our Technical Integration Team will handle the transition, ensuring a smooth migration of your financial data, accounts, and workflows from your current system to Xero.
We will make sure that every step is well-coordinated to avoid any disruption to your business operations, and ensure that your financial processes are set up efficiently from day one
Why Xero?
Xero is a widely regarded accounting software that checks many of the boxes you have mentioned, especially when it comes to accessibility, integrations, and user-friendliness.
Here are some reasons why we think Xero is one of the best tools:
● Cloud-Based Access: As a cloud solution, Xero allows access from anywhere, anytime, with data backed up in real time.
● Best Value for Money: Xero is considered one of the most cost-effective and feature-rich accounting platforms on the market, particularly for small to mid-sized businesses.
● Integrations: Xero integrates seamlessly with many CRM tools (e.g., HubSpot, Salesforce), stock management tools (e.g., TradeGecko, DEAR Inventory), and timesheet tools (e.g., Toggl, Harvest). It also has strong support for integrations with banking, payroll, expenses, and other business applications.
● User-Friendly for Non-Finance People: Xero’s interface is designed to be intuitive, even for users with little accounting experience. Its dashboards, reporting features, and mobile app make it easy to use for business owners and non-financial users.
● Analytics and Automation: Xero offers some robust analytics features, including real-time financial reporting. Additionally, it integrates with advanced apps for automation, such as Fathom, Spotlight Reporting, and others, to help with forecasting, modeling, and performance analysis.
● AI and Predictive Analytics: Xero has started using AI to improve features like invoice categorization and bank reconciliation, with further developments in predictive analytics being rolled out
What is the commitment?
We want to grow and partner with our clients long term, however if you want to move in another direction there is no tie in. Our notice period is 1 month to allow us to handover to any incoming Accountants.
Will my business lose the human connection if my Finance team is virtual?
We aim to fit into your business just like a pocket Finance team. We are tapped into your digital tools (CRM, emails etc). We want to attend your staff meetings and work seamlessly with your teams. We work on our client’s timezone. Our CFOs ensure there is sufficient in person time with clients during the year. Your clients and Suppliers feel like we are part of your business. Our people are Big 4 trained, excellent communicators and have decades of experience working with corporate businesses with high performance standards.
My business needs a Big 4 CFO but we cannot afford one full time and we are struggling to recruit good people part time
Perfect! Amana Partners was created with this exact problem in mind. A decent fractional CFO is almost impossible to find and rarely stay in role long term. High calibre candidates require significant packages which most growing businesses can’t afford to commit to non revenue generating roles. We provide top tier Big 4 trained Accountants to you on a part time but committed long term basis. You get the absolute best talent but only when you need it.
I have been burned by working with offshore solutions before, why is Amana different?
Our offshore teams are managed by Top tier CFOs/FDs based in London and Dubai. We ensure high standards, ongoing training and a close level of oversight. The Finance team and CFO solution is complementary to ensure value for money with high standards.
But I have a small Finance team in house who I really like but aren’t quite operating at the level required?
We plug in to your business as required. We can work with existing Finance teams and design a team to complement your existing business. We often work with an on-site Finance Manager with our Finance team and CFO plugging in around them.
How much do you cost compared to my Employed staff?
Our Solutions are around 40-60% cheaper than the cost of Employed staff. Employees are expensive once recruitment fees, pension, national insurance, inflating salaries, training, benefits and sickness, parental benefits are considered. With Amana you pay 1 fixed invoice every month.
