
The basics
Every number in its place, and every deadline met.


Waiting weeks to know how your business is doing. Managing cash day to day with no idea what's working. Paying for an expensive CFO. AI now does the heavy lifting. What you need is a team of thinkers on your side.

Every number in its place, and every deadline met.

Getting you ready for what comes next.

Pricing and margins: what to grow, and what to cut back.
AI is set to change our lives as much as the Industrial Revolution changed life for the generations before us. Our brilliant team is working ahead of the curve, so our clients benefit from better automation, clarity and speed in their finance function.
The old model of a finance department is over: processing transactions, waiting weeks or even months to know how your business is doing, managing cash day to day with no idea what is working, and paying for an expensive CFO or even a fractional one.
AI and automation can now do most of the heavy lifting of a traditional team. What you need is a team of thinkers who can take your finance function into the AI era and act as business partners: a strategic, experienced CFO on hand, without weighing down your costs.
We left the safety net of the employed corporate world and worked with founders fractionally, helping them survive and thrive during Covid. Think CBILS, furloughing, negotiating with landlords and constant cash flow reporting. We realised how much impact our skillset can have on SMEs, without the huge overhead of a CFO salary on their P&L.
We helped several businesses navigate fundraising and restructuring to shore up their business for the future, post Covid. We worked with founders to make their businesses appealing to investors, and saw how valuable private equity was for a brand's scale, visibility and structure.
We formalised Amana into an offering for clients: the fractional CFO, with the finance team to back it up.
We grow our team. Our experienced team brings skills from different industries and geographies.
We accelerate our AI capabilities and maximise their use across our portfolio. We help clients implement AI tools in their own business, so their numbers arrive faster and their teams spend less time processing and more time thinking.


What you getNever pay a late filing penalty again, and always know where you stand with HMRC and Companies House.
What you getWalk into any investor, lender or board meeting with numbers you trust, and a plan for what comes next.

What you getKnow exactly which products, services and clients make you money, and where to cut back.
We work with clients from start-up phase up to £20m turnover. Our industry expertise is broad, and includes retail, professional services, property, SaaS, consulting, FMCG and food & beverage.
We're not a faceless outsourced service. We become part of your team: you'll know the people working on your numbers, we communicate however suits you, and we set up regular check-ins. Senior, ICAEW-qualified oversight is built in, and we don't just process transactions. We're thinkers, on your team and your sounding board. That's why all of our clients grow with us.
We aren't aiming to become a huge accounting practice. We're a group of people who enjoy working together, and we enjoy our clients and their challenges. We like researching, debating, and celebrating our clients' wins as our own.
Yes. Our team works across London, Dubai, Cyprus, India and France, and we support businesses in the UK, the UAE and the USA, as well as cross-border groups.
Yes. We handle the handover as part of onboarding, including professional clearance and transferring your records, so there's nothing for you to chase.
As soon as you're ready. After our discovery meeting and your proposal, we start onboarding straight away. And if you're not ready yet, there's no pressure: we'll be here.
We work on a transparent, fixed monthly retainer, shaped around your budget and what you need. No hidden costs and no unreasonable annual increases. We'll give you a clear price after our discovery meeting.
We're a Xero Global Partner and recommend it for most businesses, but we also work with QuickBooks and other systems. We'll advise on what suits you best.
However suits you: an accounts@ inbox, WhatsApp, Teams or something else. We agree it at the start and set up regular check-ins.
Get in touch and tell us a little about yourself and your business.
A no-strings conversation, online or in person. This isn’t a sales call. We listen to what’s driving you, what’s worrying you and where you want to go.
We follow up with useful insights, practical suggestions and how we could support you as your finance team. We work on transparent fixed monthly retainers, shaped around your budget and what you need. There are no hidden costs and no unreasonable annual increases.
No pressure on timing. Whether you’re ready next week or in five years, we’ll be here.
Once we decide to work together, we get started straight away with our smooth onboarding process. We review your goals, your systems and your tax position.
Our team gets to know yours, because we’re part of your organisation. We agree how you like to communicate (an accounts@ inbox, WhatsApp, Teams or whatever suits you) and set up regular check-ins.
First, the basics: we make every tax and Companies House deadline clear. Then we build meaningful management accounts and KPI reporting on a regular schedule.
Once the foundations are in place, we look further ahead: forecasting, cash flow planning, tax efficiency and the decisions that shape your next chapter. We’re there for the big conversations as well as the day-to-day.
We like to work with clients over the long term, and this means we take a long-term view on our pricing. We work on a monthly retainer tailored to your budget.
We aren't aiming to become a huge accounting practice. We're a group of people who enjoy working together, and we enjoy our clients and their challenges. We like researching, debating, and celebrating our clients' wins as our own.

Katie is an ICAEW Chartered Accountant who trained at KPMG and is CFO to several private equity-backed businesses. Over 20 years in finance, the last 10 at board level, she has worked through growth, turnarounds and exits, across audit, FP&A, M&A and AI transformation. She founded Amana Partners to give growing businesses that same senior thinking, without the cost of a full-time CFO. Founders value her for being straight-talking and on their side.
Outside workChasing the marathon majors, doing her first Hyrox in December, and loves gardening.

Geetika trained in audit at Deloitte and has more than ten years in accounting and client relationships. She has worked on bookkeeping, management accounts, VAT, payroll and year-end for UK SMEs and charities, and most recently led the India office of a US accounting firm, managing the team and advising clients. She is the person who makes sure every client gets clear communication, deadlines met and regular conversations about cash, budgets and plans.
Outside workDog obsessed, loves motorbike touring and is a qualified scuba diver.

Arin is an ACCA Chartered Certified Accountant with an MBA, who trained in audit at EY. His experience spans accounting, VAT, payroll, corporation tax, compliance and M&A, and he is a certified Xero and QuickBooks ProAdvisor. He loves making management reporting simple, so clients understand their numbers and act on them with confidence. He uses AI every day for research and problem-solving, while keeping the professional judgement firmly with him.
Outside workA sport fanatic, whether playing or watching, and always up for an adventure.

Shivangi has an MBA in finance and a background in record-to-report accounting. At an AI-first accounting firm she worked hands-on with automation tools that post cash and record journals, cutting manual work for US clients. Before that she handled month-end close, bank reconciliations, payroll and investor reporting for a global property company. She keeps clients' books accurate and up to date, closes every month on time, and is always quick to answer a question.
Outside workAn active volunteer with community groups supporting local NGOs.

Chanchal has an MBA in Human Resources and Banking & Finance, and specialises in portfolio management for our property clients. She keeps every property, tenancy and transaction organised and on track, so landlords and property businesses always know where they stand.
Outside workFamily comes first.

Bev keeps Amana Partners running smoothly behind the scenes. She spent 18 years in education, first as a teacher and then leading quality assurance, before becoming Global Quality Assurance Manager at ITEC London. She has also run a hotel that was ranked in Tripadvisor's top 25 in the UK for its category, so she knows what it takes to look after people and get every detail right. She brings that same care and eye for quality to how the practice works, day to day.
Outside workA keen Les Mills fan, restores furniture, and trains her three dogs.

Vatche is CEO of a private equity-backed business, where he leads an ambitious M&A strategy. He brings 20 years of property experience, including on the Board of London's largest lettings and estate agencies. As a non-executive director he supports Amana Partners through the lens of commercial, client-first strategy and proposition.
Outside workFootball, tennis and boxing. President of SOAR in London, supporting Armenian orphans.





The team are on hand, communicative and the best sounding board for me as a founder.
From entry to close for an owner-managed business, starting with messy data, no reporting and a chaotic finance function.
Working day close, cut from two weeks to three days.
I finally have clarity over my numbers and where to focus my energy.
Integrated an owner-managed business into its new US parent company.
A new ERP system and an offshored finance team, delivered as one project.
Secured refinancing for a loss-making client, with no personal guarantees from the owners.
Avoid the headache of more people on payroll, whilst delivering value every day.
Successfully negotiated VAT penalties with HMRC on a client's behalf.
I've got the tools to negotiate with suppliers.
Restructured a business to prepare it for a future sale.

Girl Math™ is the Amana Partners initiative bringing education, funding and resources to girls around the world who would not otherwise have access to maths, accounting and business education.
More about Girl Math™ coming soon.